This is the first in a series of 2D motion graphic videos being created to drive readership of Polaris' Corporate Responsibility Report. With investors, employees, and customers in mind, Polaris sought a light, playful tone to engage viewers in these bite–sized chunks of the full report. Additionally, an adaptation of their 3D sonic logo was created for visual continutiy within this 2D piece.

For this project, the client wanted to use the Polaris brand's primary blue and white color palette. They also provided the soundtrack they commonly use in other branded media.